Posts Tagged ‘Krølle Bølle’

For an elusive troll, Bornholm’s Krølle Bølle is surprisingly easy to find. Pop into a tourist shop and you will see his likeness on any sort of merchandise imaginable. Originally a good-night story inspired by local legends and told by its creator to his children, Krølle Bølle was introduced to the rest of Denmark in print eighty years ago this year. Overuse led Krølle-Bølle to be associated with the sort of tourism no-one wants to be associated with, and, for the past few decades, the island’s tourism industry has excluded its most recognisable figure from its marketing. The low point came in 2008, when a dairy on the mainland bought the rights to the Krølle Bølle Is, an ice-cream novelty that came on the market in 1958.

These days, though, Krølle Bølle appears to have been rehabilitated. In 2023, Bornholms Ismejeri, a dairy, brought production of the ice-cream novelty back to the island—upgrading it to a premium-quality product in the process. That same year, the silhouettes of Krølle Bølle and Krølle Borra, his sister, were added to crossing lights at intersections in Rønne, the island’s administrative seat. This weekend, a partly-animated film featuring Krølle Bølle that is due for national distribution premiered in Rønne, marking the first time the figure has appeared on a screen of any sort.

Rumour has it Walt Disney had expressed an interest in co-opting the story for his studio in the 1950s. True or not, ultimately, it took a Bornholmer, Nina Lyng, a producer who was born on the island, to get it on the screen. Part of the film’s magic is the combination of live action and animation, another appears to be the spell it has cast on the local tourism industry: Destination Bornholm, which promotes the island on behalf of the council, describes Krølle Bølle as a symbol of Bornholm’s culture and identity, and is planning an advertising campaign in connection with the film’s national premiere. In other words, Krølle Bølle, is precisely the sort of marketing opportunity it wants to be associated with.