Posts Tagged ‘tourism’
The Baltic Sea is not the alternative – it is the future of cruising
Cruising is entering a new phase. As travel trends shift toward authenticity, sustainability and emotional value, Northern Europe – and the Baltic Sea in particular – is increasingly aligned with the expectations of tomorrow’s cruise passengers. Across the travel sector, demand is moving away from overcrowded destinations and toward places that offer cultural depth and a sense of genuine discovery.
In this context, the Baltic Sea stands out not because it is spectacular in scale, but because it is coherent in character. Its destinations share a broadly similar planning culture, social stability and relationship with nature. For cruise operators, this creates itineraries that are efficient to operate yet rich in content, without the growing friction associated with over-tourism. One of the Baltic’s defining strengths is easy access. Many ports are located close to city centres or directly integrated into small towns, allowing passengers to explore on foot rather than through long transfers. This reflects passenger preferences identified by Cruise Lines International Association, which show growing satisfaction with ports offering walkability, easy access and authentic local environments. Whether in larger cities such as Helsinki, Tallinn or Stockholm, or in smaller destinations like Kotka and Kalmar, proximity and immediacy play a central role in shaping the shore experience.
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Originally published on 26 Jan
Read MoreChristmas island Winter tourism on Bornholm finds its toe-hold
Mention Bornholm to any Dane, and they will immediately think of summer. That is a problem for an island that is looking to promote itself as a place to visit year-round. So far, efforts to promote winter tourism—including a pledge by shopkeepers to stay open throughout the off-season—have sputtered. Zero in on December, though, and Christmas, at least, is beginning to look a lot like a success story. The success of Bornholm’s Christmas markets, though relatively new, can already be read in the statistics: since 2021, when Destination Bornholm, the municipally funded tourism bureau, began marketing them to people on the mainland, the number of overnight says for November and December have doubled.
Bornholm’s markets have neither the size nor the history of those held elsewhere, but, say attendees, that is precisely their draw. The focus, instead, is on quality; locally produced handicrafts are the main fare. Group Bornholm, a tourism agency, this year organised its first tour for Germans to visit the island’s Christmas markets. Most of the thirty people along on the sold-out trip had rave reviews for the smaller scale and intimacy of the island’s markets, and many said they would be interested in seeing the island at another time of year. This will not be the last Christmas for Bornholm’s markets.
(📸 Toxophilus)
Read MoreIt is what it was Svaneke recognised for preserving its built heritage
Denmark’s culture ministry has named the town of Svaneke (pop 1,000) on the island of Bornholm, as one the country’s best-preserved examples of its built heritage. In all, 16 places ranging from entire villages to the centre of Copenhagen, all of them dating from the Middle Ages to the 19th century, were selected as examples of how historic areas can retain their distinct characteristics, while also functioning as modern inhabited areas. The designations are meant to be an inspiration for other places in Denmark from the same time period. For the 16 sites that made the list, the local councils that are responsible for them will be required to place preservation on par with development when making decisions about them.
Some towns might see that as a threat, but, for Svaneke, it is a relief and a recognition of the work local groups have put into keeping the town looking much the same as it did in the 19th century—to the extent that the owners of homes whose chimneys had been removed by past owners were at one point told to add one, even if it served no function. Their fervour and attention to detail has already been twice honoured: first in 1975, by the Council of Europe, and again in 2014 by Danes in a popular vote to find the country’s prettiest market town.
When the European award was given, Palle Lauring, a popular historian, said of the town’s efforts, “the people of Svaneke were satisfied that their town was as it was.” Apparently, visitors have been too. Svaneke is the most visited town on Bornholm, and Bornholm is Denmark’s biggest tourism destination. That can make Svaneke a crowded place during the high season, but, those who come say it is a nice place to visit because people want to live there.
(📸 A Savin)
Read MoreCruise Season at the Port of Tallinn continues through winter
Today, on 10th of November the Port of Tallinn welcomes the cruise ship AIDAprima, operated by the German cruise line AIDA Cruises. The ship has brought around 3,600 passengers to explore autumnal Tallinn. The cruise began in Kiel, and after today’s stop in Tallinn, the vessel will depart at midnight for Helsinki.
AIDAprima is one of AIDA Cruises’ new-generation ships. The ship can accommodate up to 4,300 passengers and about 900 crew members. It is powered by liquefied natural gas (LNG), making it one of the most environmentally friendly cruise ships sailing the Baltic Sea. Onboard, guests can enjoy a wide range of restaurants, spa and entertainment facilities, and a spacious glass-roofed promenade area designed for year-round comfort.
Local tour operator Estonian Holidays is organising traditional bus and walking tours to introduce guests to Tallinn’s medieval Old Town. Special excursions also reach Pirita, Kadriorg, and even Anija Manor outside the city. For those seeking something different, a late-night ghost tour – “Secrets and Mystery of Tallinn Old Town by Night” – offers a thrilling way to experience the city after dark.
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Originally published on 10 Dec
Read MoreCMP wins global sustainability award for cruise terminals in Copenhagen
Copenhagen has been voted winner of the award as World’s Best Cruise Terminal for Sustainability 2025 by World Cruise Awards.
At the fifth World Cruise Awards ceremony on December 6, 2025, Copenhagen was named World’s Best Cruise Terminal for Sustainability 2025. The award is a recognition of CMP’s sustainability agenda, which focuses on several aspects including environmental, social, and economic dimensions.
Over the last years, CMP has eliminated fossil fuels from terminal equipment and reduced emissions in its own operations by 76% during 2020–2024. Since this year, all berths at Langelinie and Oceankaj feature direct connections for wastewater, removing the need for barges and tanker trucks. One of Europe’s largest shore power facilities was inaugurated in June 2025 in Copenhagen, enabling ships to eliminate emissions when at berth. This would not have been possible without the cruise lines’ ambitious commitment to investing in shore power technology and willingness to connect. CMP’s terminals at Nordre Toldbod and Langelinie are located close to the city center, limiting transport needs for guests, and the terminals at Oceankaj will be even better integrated into Copenhagen’s public transport system with the planned extension of the Metro.
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Originally published on 9 Dec
Read MoreOver 150 cruise ships to call at Ports of Stockholm in 2026
Cruise traffic in Ports of Stockholm continues to increase. In 2026, 157 vessels with more than 300,000 passengers are expected to visit the ports. Cruise ship calls now occur throughout the year, with the majority of passengers coming from the German market.
The list of cruise calls for 2026 has now been published and shows continued positive development for cruise traffic at Ports of Stockholm. Seven ships will make their maiden call and a new cruise line is establishing itself. A total of 157 cruise calls are expected at the ports during the year – an increase compared with both 2025 and 2024. Twenty-one of the calls will be made at the Port of Nynäshamn – the highest number in many years.
“It’s great to see that demand is picking up again in the Baltic Sea and that the number of cruise ships is steadily increasing. Occupancy on board is also high, which means that the number of passengers is rising significantly,” says Stefan Scheja, Marketing Manager Ferries and Cruises at Ports of Stockholm.
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Originally published on 2 Dec
Read MorePort of Gdańsk at the anniversary Seatrade Cruise Global fair in Miami
From 7 to 10 April this year, the global passenger cruise industry met in the heart of Miami for the 40th edition of Seatrade Cruise Global – the largest and most important event in the cruise shipping calendar. The Port of Gdańsk, which traditionally represents Poland on the international stage, had to be among this group of exhibitors and business people from all over the world.
Although the Seatrade Cruise Global trade fair is mainly associated with Florida today, its origins date back to 1985, when the first edition of this event was held in New York. The anniversary fair brought together representatives of the largest shipowners, ports and tourist organisations, who discussed the future of passenger cruises, sustainable development and technological innovations.
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Originally published on 18 Apr
Read MoreLithuania Strengthens its Position in Global Health Tourism
Lithuania continues to bolster its presence in the international tourism scene, having recently received the prestigious ITB Health Tourism Award 2025. This award, presented by the world’s largest tourism exhibition, ITB Berlin, recognises countries for their achievements in developing health tourism infrastructure, service quality, and international visibility.
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Originally published on 7 Mar
Read MoreBornholm’s off-season tourism growth offsets summer decline
The number of overnight stays on Bornholm grew marginally in 2024, but more visitors outside of the summer season and an increase in the number of visitors from non-core markets suggests that the island’s second-largest industry may be poised for growth in the years to come.
End-of-year statistics published by Destination Bornholm, the island’s tourism board, show the number of overnight stays rose at an annual rate of 0.1% in 2024, to 1,691,257.
Denmark and Germany remained the two largest markets for Bornholm’s 4.1 billion kroner (€550 million) tourism industry. Though fewer Danes and Germans are visiting during the July-August high season, the decline has been somewhat made up by an increase in the number of visitors in shoulder seasons. The result is a tourism season that now spans from March to December.
Destination Bornholm highlighted significant—if small—increases in the numbers of visitors from emerging markets, including France, Italy, the UK and America, that it reckons could make up for the high-season decline.
Read MoreAnders Wiberg named interim head of Destination Bornholm
Six months after joining Destination Bornholm, Anders Wiberg has been named interim head of the island’s publicly funded tourism-promotion agency.
Anders joined Destination Bornholm in August as the head of marketing and tourism information. He takes over the reins of the outfit after the unexpected resignation of its now-former director.
Anders will serve as interim head until February 2026.
Connect with Anders on LinkedIn
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