Estonian running app KULG raises €100,000 in pre-seed funding
The mobile app KULG, which helps runners achieve long-term and sustainable progress with personalized training recommendations, has raised 100 thousand euros in pre-seed funding. With this investment, early investors have committed a total of 120 thousand euros to the Estonian startup in 2025. With the support of this funding, KULG will grow its engineering and AI teams, accelerate product development with new features, integrations, and mobile apps, and expand into new markets. KULG participated in the Tehnopol Startup Incubator’s accelerator programme.
The anchor investor of the funding round is a well-known, anonymous angel investor with decades of experience in technology and product scaling, combined with a passion for endurance sports. “We’ve been incredibly fortunate to bring on board an early investor who not only understands the problem we’re solving but also supports us in building the solution for runners in a highly competitive space,” said Maris Heinaru, KULG CEO and founder. Heinaru is a certified running coach, a marathon runner for 16 years, and currently holds the Estonian women’s age-group marathon record.
“Thanks to KULG app, my coach has a real-time 24/7 overview of my training. This helped me prepare much better for the recently held Tallinn Marathon and achieve a podium spot (bronze),” said runner Marek Truumaa. He added: “I’ve started monitoring the volume of my high-intensity training sessions and keeping them close to the recommended 20% of my weekly total. In KULG, this is very easy to track. As a result, I can now handle significantly higher training loads than before.”
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Originally published on 24 Sep
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